Amaqabane aseMbindi Mpuma atyelele ukuze aqinise intsebenziswano nePAPERJOY
Ngomhla wama-24 kweyeSilimela ngowama-2025, IPHEPHA LE-PAPERJOYIphepha lamkele umthengi omdala waseMbindi Mpuma onentsebenziswano yeminyaka emithandathu. Olu tyelelo lubonisa ukuqiniswa ngakumbi kobudlelwane bentsebenziswano phakathi kwamaqela amabini, kwaye kufinyelelwe kwisivumelwano sokuqinisa intsebenziswano malunga nophuhliso lwexesha elizayo.
Njengomlingani wexesha elide we-PAPERJOY, lo mthengi waseMbindi Mpuma uqaphela kakhulu iimveliso kunye neenkonzo ezibonelelwa yi-PAPERJOY kwiminyaka emithandathu edlulileyo. Ngexesha leengxoxo, la maqela mabini axoxe nzulu ngeendlela ezahlukeneyo zentsebenziswano yexesha elizayo, kubandakanya ukuveliswa kwemveliso, ukwandiswa kwemarike kunye nokutshintshiselana ngobuchwepheshe. Iqela lolawulo lwe-PAPERJOY lithe kwixesha elizayo, liza kuqhubeka nokuxhasa ingcamango “yophuhliso oluqhutywa kukuveliswa kwezinto ezintsha, umthengi kuqala”, liqinise intsebenziswano nabathengi, kwaye likhuthaze iziphumo ezingcono kumaqela omabini kwixesha elizayo.
Olu tyelelo alupheleli nje ekuqinisekiseni imizamo yangaphambili ye-PAPERJOY, kodwa lukwabeka isiseko esiqinileyo sentsebenziswano yexesha elizayo, kwaye luphucula ngakumbi ukhuphiswano lwe-PAPERJOY kunye nempembelelo kwimarike yehlabathi. Ngale ntsebenziswano yesicwangciso-qhinga, la maqela mabini aya kuqhubeka nokukhuthaza ubuchule kunye nophuhliso kwaye ahlangabezane kunye nemingeni yexesha elizayo.
Utyelelo lwamaqabane aseMbindi Mpuma lubaluleke kakhulu kuphuhliso lweshishini lePAPERJOY Paper lamazwe ngamazwe. Ukususela kwintsebenziswano yokuqala kwiminyaka emithandathu eyadlulayo, la maqela mabini agcine ubudlelwane obuhle bentsebenziswano. Olu tyelelo aluzange luqinise ubudlelwane bentsebenziswano phakathi kwala maqela mabini kuphela, kodwa lukwanike neengcinga ezintsha malunga nolwakhiwo lwemarike yamaqela omabini.
Kwiminyaka edlulileyo, i-PAPERJOY iphumelele ukuthenjwa ngabathengi kwimarike yaseMbindi Mpuma ngeenkonzo zayo ezikumgangatho ophezulu, iimveliso ezikumgangatho ophezulu kunye nokunikezelwa okuzinzileyo. Olu tyelelo lubaluleke kakhulu kwi-PAPERJOY ukuze iqinise ngakumbi ulwandiso lweshishini layo eMbindi Mpuma.
Unxibelelwano lobuso ngobuso lunceda ekuqiniseni ukuthembana nokuqondana phakathi kwamaqela amabini. Amaqela amabini axoxe ngokweenkcukacha ngeenjongo ezifanayo, iindlela zemarike kunye namathuba entsebenziswano yexesha elizayo ngeli xesha lentlanganiso. Oku akupheleli nje ekuqhubekeni kobudlelwane bentsebenziswano obukhoyo, kodwa kukwakukuhlola imodeli entsha yenzuzo phakathi kwamaqela omabini kunye nokuphumelela kuwo omabini amaqela.
Umphathi weNtengiso wePAPERJOY uJessie Chen uthe: “Ukuthembana nenkxaso yabathengi kuMbindi Mpuma kuthetha lukhulu kuthi. Olu tyelelo lwabathengi kwakhona lusikhumbuza ubudlelwane obusondeleyo bentsebenziswano esibuse kule minyaka idlulileyo. Lulo budlelwane obuhlala buhleli obusincede ukuba senze inkqubela phambili eqhubekayo ekuveliseni izinto ezintsha kunye nokwandiswa kweemarike.”
Ngexesha leengxoxo, la maqela mabini achonge iindawo ezibalulekileyo zentsebenziswano yexesha elizayo. Abathengi baxabisa kakhulu ukuzinza kwePAPERJOY Indebe yePhepha eluhlaza ukubonelela ngezinto eziphathekayo. Imfuno yeekomityi zephepha ezintsha kwimarike yaseMbindi Mpuma iyanda, kwaye i-PAPERJOY inethuba elikhethekileyo lokukhuphisana kweli candelo.
Ukongeza, la macala mabini axoxe nzulu ngendlela yokwenza lula ngakumbi inkqubo yezothutho kunye nokuphucula ukusebenza kakuhle kokuhanjiswa. Umthengi waqaphela kakhulu ukuthembeka kwePAPERJOY kunye nokuphendula ngokukhawuleza, ekholelwa ukuba esi sisiseko sentsebenziswano yexesha elide phakathi kwala macala mabini.
Umthengi uthe: “Imarike yaseMbindi Mpuma ineemfuno ezizodwa zomgangatho wemveliso. Kwiminyaka emithandathu edlulileyo, i-PAPERJOY ayihlangabezani neemfuno zethu kuphela, kodwa ikwadlule nolindelo lwethu. Ndonwabile kakhulu ukuza kwi-PAPERJOY kwakhona ukuze sitshintshiselane ngezinto ezinzulu.”
Kwi-PAPERJOY, olu tyelelo aluzange luqinise nje kuphela injongo ye-PAPERJOY yokuseka nokugcina amaqabane exesha elide kwimarike yehlabathi, kodwa lukwaqinise nokuzithemba kwe-PAPERJOY ekwandiseni ibe yimarike yehlabathi enkulu kwixesha elizayo. I-PAPERJOY ikholelwa ukuba icebo elijolise kwintsebenziswano eqhubekayo liya kunceda i-PAPERJOY igcine isikhundla sayo esiphambili kwimarike yehlabathi ekhuphisana kakhulu.
Ngokugqitywa ngempumelelo kotyelelo lwamaqabane eMbindi Mpuma, omabini amaqela aqinisekile ngekamva kwaye aza kuqinisa intsebenziswano ngokusekelwe kwintsebenziswano ekhoyo ukuqinisekisa ukuba banokuhlangabezana neemfuno zemarike ezitshintshayo eMbindi Mpuma kwaye bakhuthaze kunye uphuhliso kunye nokusetyenziswa kweemveliso ezintsha. I-PAPERJOY iza kuqhubeka nokubonelela ngomgangatho ophezulu.ikomityi yephepha izinto zokwenza imveliso, Iphepha eligqunywe nge-PE, Iphepha le-kraft eligqunywe nge-PE, Ibhodi ye-C1S Ivorykunye ezinye iimveliso, ikhuthaza ukukhula kweshishini le-PAPERJOY ngokuthe chu kwiimarike ezinkulu kwihlabathi liphela.
